In the age of electrification, the demand for high-performance battery technology is growing rapidly. Data centers, machine parks, and industrial plants will require more energy in the future, ideally from renewable sources. However, wind and sun are not available around the clock. Battery manufacturers around the world are therefore working hard on the next innovations that will significantly improve charging speed and capacity.
As part of these developments, a well-known battery manufacturer commissioned a machine and plant manufacturer to design a test cell for one of its battery and energy storage systems. At its heart is a highly complex wired battery cabinet containing over 11,600 cables with 264 individual markings. The machine manufacturer, which had previously sourced individual connection components from LAPP, immediately recognized that this challenge required system expertise. For the first time, the company therefore opted for the complete solution LAPP Harnessing Solutions.
Two countries, one goal: precise delivery
The particular challenge was to deliver several custom-fit cable assemblies to various component manufacturers in Europe within a very short time frame. The deadline: ten weeks from the initial inquiry to delivery. Added to this was the accelerated procurement of special components. By guaranteeing short delivery times, LAPP was able to prevail against the competition and secure the contract for the production plant in the Czech Republic.
On-time delivery was made possible by the smooth cooperation of an experienced and interdisciplinary team: the internal sales team in Stuttgart, Germany, and the LAPP hub in Otrokovice, Czech Republic, worked closely and transparently together from the initial customer contact through to calculation and production. Every step was coordinated and every interface clearly defined. “We set up the project as a partnership from the outset, with clear responsibilities, short decision-making paths, and open communication with the customer,” says Andreas Klotz, Head of Harnessing Sales Cluster DACH. “This enabled us not only to meet the complex requirements, but even to exceed expectations.” The ability to combine technical expertise with administrative flexibility was a key factor in the success of the project.
A new dimension of partnership
LAPP thus demonstrated to the customer its expertise as a comprehensive system provider that goes beyond the delivery of individual connection components. The on-time delivery under high time pressure marked the starting point for a new strategic partnership. The long-standing product customer has developed into an international system customer, which is now supported by an interdisciplinary team from sales, engineering, and production.
Last but not least, the project underscores the importance of proactive customer service for the successful integration of system solutions: Close communication between the responsible contact person at LAPP and the customer ensured quick feedback, efficient coordination, and mutual trust. This has enabled LAPP to further consolidate its role as a solution provider for customized assemblies. The next steps are already being planned: the collaboration is to be extended to other applications in the field of energy storage. What began as a project order is developing into a long-term partnership – with LAPP as a system partner at the side of a global machine manufacturer.
“The project has shown what is possible when sales, engineering, and manufacturing work hand in hand,” summarizes Nico Brüggert, Project Manager ÖLFLEX® CONNECT. “Through intensive support and international teamwork, we were able to prove our performance promise beyond the standard product business and inspire a long-standing customer with our LAPP Harnessing Solutions.”